Parallel Lines: Dancing In The Dark

Parallel Lines: What Do Creatives and Insurance Have in Common?


If you’re in the creative sector how do you see insurance? To shine some light on what we do, we’ve come up with five parallels between pitching for projects and protecting your business with insurance. We think you’ll find these helpful when you’re looking for the right cover.


  1. Dancing In The Dark


Has there ever been that moment during a pitch when you have to stop and think to yourself, these guys have no idea what they want?


Or maybe it’s more a case of you realising, these guys have no idea what they really need?


It’s got to be hard trying to convince a potential client that you can give them the solution they want if you don’t believe what they want is really what they need (phew). If you don’t believe in the solution yourself, where does that leave you?


Suddenly you’re in foggy, ill-defined territory where you’re facing vague invitations to tender while trying to bridge the gaps in information and manage your potential client’s flawed objectives. It sounds like a nightmare.


And sometimes it’s all reduced down to that one line of enquiry: how much for a website? Like asking you to produce a rabbit out of a hat.


It’s the same with insurance.


We can face the same kind of information stand-off with a client. If you want to be protected properly then you require the kind of package that will suit your needs, and to get that the first thing you’ll have to do is provide us with the right information.


I’m sure the pitching process can only be improved if it involves speaking with the client before you make the pitch, so you can ask the right questions and, hopefully, get the sort of answers that will help you provide a solution.


That’s how it is for insurance. If you want to get the best results when arranging your insurance, make sure you’re working with a broker who takes time to understand your business, who asks questions about your plans, and who will talk through the details of any options with you.


Some of the best meetings are over a coffee, getting to know a client properly, face to face.


Tip: the suitability of what you get depends on the quality of your communication.


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